Instagram’s Latest Update: Everything You Need to Know
Instagram is evolving again, and if your brand relies on a carefully curated grid, you may have already noticed some big changes. Instagram have rolled out a new tall grid layout, sparking a mix of excitement and concern among users. While the update aims to improve the way photos and videos are displayed, it has also disrupted the aesthetic planning many businesses and creators rely on.
If your business depends on Instagram for brand identity and customer engagement, understanding these changes—and the upcoming updates—is crucial.
Why Instagram Changed the Grid
Instagram’s move to a tall grid reflects the increasing dominance of vertical content. Most photos and videos uploaded to the platform are now vertical, and this new layout is designed to showcase them more effectively.
What’s Coming Next?
To address user concerns, Instagram has shared some of its plans for refining the profile experience in the coming months. These include:
- Customisable Thumbnails – Instagram recognises that the new tall grid disrupted many creators’ carefully planned aesthetics. To help, they are introducing improved customisation options for thumbnails, allowing brands to maintain a cohesive visual identity.
- Highlights Moving to a Grid Tab – Currently, Instagram Highlights appear above the grid, sometimes cluttering the profile. To simplify the layout, Instagram plans to move Highlights into the grid as a separate tab. This change aims to streamline profiles while keeping Highlights as a key storytelling tool.
- Full Grid Reordering – One of the biggest updates in the pipeline is the ability to fully reorder your grid. This means businesses will have more control over how their posts are displayed, making it easier to create a visually consistent and strategic layout.
- Posting Directly to the Grid – Instagram will also introduce an option to post directly to the grid without it appearing in the feed. This is particularly useful for brands that want to keep their profile curated without disrupting their main content flow.
Final Thoughts
Instagram’s latest updates are part of an ongoing effort to make profiles simpler, cleaner, and more customisable for creators and businesses alike. While these changes may require some initial adjustments, they also offer new ways to curate your brand’s presence more effectively.
Stay ahead of the curve by experimenting with the new features as they roll out and adapting your strategy accordingly. If you need support in optimising your Instagram profiles, LevelQ is here to help—get in touch to explore how we can refine your social media strategy.