Instagram, phone apps, social media

Instagram Marketing as a social media strategy

Level Q Marketing

As a business owner, you want to take advantage of every social media platform available. They all have their merits, but many are unsure about Instagram marketing. As the best marketing agency in Cyprus with a savvy social media strategy, Level Q Marketing never overlooks a proposition for client leads and sales promotion. So here is our answer to the question:

Is Instagram marketing worthwhile?

Let’s start by looking at the statistics. It may surprise you to learn that Instagram has over a billion monthly active users around the world. Sometimes new businesses overlook the potential because their organisation targets an older demographic. But why would you ignore your future customers or neglect an opportunity for attracting new leads?

If you are still uncertain, Level Q Marketing has three factors for you to consider:

  1. 90% of the top 100 brands in the world have an Instagram account.
  2. One third of the billion active Instagram users have purchased products online.
  3. Instagram has several clear-cut methods to generate leads and sales.

The first two points above are reason enough to add an Instagram marketing strategy to your social media outreach. But you will need help with the set up, and that’s why we will dedicate the next few weeks to outline the best way to develop and apply a successful Instagram marketing strategy for your business.

Just logging onto Instagram and opening a business account isn’t enough to attract a large audience to your brand. At Level Q Marketing, we have a full-time social media strategist who is intimately familiar with the platform and dedicated to posting authentic content that resonates with their audience.

We asked Anastasia to give us some insight into her Instagram marketing strategy and how her success has contributed to making us the best marketing agency in Cyprus. She came up with four steps that will be covered over the next few weeks, but let’s get started with:

STEP ONE – How to get discovered on Instagram.

A good social media strategy, once you have created your Instagram account, happens outside of the app itself.

Consider these three simple ideas as you get ready to launch your Instagram page:

  • Email footers

Every email you send is an opportunity to increase your social reach. Adding social media icons to your corporate email signature is a great way to drive marketing initiatives.

  • Your website’s footer and/or sidebar

Many brands notice a 50% increase in conversions when they optimize their website footer design with a specific goal. Embedding an Instagram footer widget is the best way to attain extra brand exposure and customer conversion.

  • Other Social Media Platforms

Don’t neglect to cross post your content to other social media platforms to get the best ROI out of your Instagram presence. Promoting your Instagram content across Facebook and Twitter will maximize your reach.

Next up: Understanding Instagram algorithms and tailor-made content.

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