Social Media Plan Ahead
Looking at the stats, there’s never been a better time to ramp up your social media efforts. Facebook users are spending 23% more time on the site compared to the same time period in 2019 and Twitter has seen a 45% increase in usage. Other platforms have also seen their stats peak and its no surprise. 2020 has been incredibly challenging and lockdowns have forced users to spend more time online.
To get the best results for your social media efforts, it’s important that you plan ahead.
Here are some fundamentals to help you through.
Know your Audience
Start by determining who your customers are. Look into your purchase history, identify the most common demographics.
Choose the Right Platform
Try two or three social channels to focus on depending on your business and audience. Instagram has a much younger audience than Facebook. LinkedIn is most popular with users between 46-55 year olds.
Research your Competition
Knowing what’s happening and what your competition is doing on social media can help you find gaps in the market. See which competitors are doing well, but equally as important, what they’re not doing so well too.
Implementation is easier said than done....
If you’re looking to create a high-return social media marketing strategy, consider getting help and have levelQ experts by your side who can navigate your business growth in right direction.