Hashtags have become a common practice within social media. Hundreds of thousands of posts using hashtags are shared on social media daily.
There are several types of hashtags but consider targeting hashtags like:
- Your location (#Wigan)
- Your audience (#bikers)
- Your products (#motorbikes)
- Your brand (#justdoit #nike)
- Campaign hashtags (#Iam #changeit)
The number of hashtags you use depends on which platform you’re posting to. The best approach for Facebook, Twitter and LinkedIn is using 2-3 hashtags. Facebook and Twitter recommend 2 hashtags while LinkedIn recommends no more than 3. Instagram allows you to add up to 30 hashtags to a post and up to 10 hashtags to an Instagram story and if possible, use them all.
Social media is a crowded place and you need to stand out. Great visuals can do just that. You’ll stop users scrolling and look at what you have to show. Research shows that posts with images or visuals generate over 600% higher engagement than text only posts. 600%! Let that sink in for a minute.
Engage with your audience
21% of online shoppers follow a brand on social media. Users that follow brands want to build a relationship with the brand they love, buy from and support. Chat with your followers, answer their comments and questions. If they walked in your shop, would you not answer them or not give them attention? Of course you would. Use social media as another form of communication.
Its never over
Tweak, test and experiment to see works best for your business. Also consider what time of day your audience is most likely to engage with you. Check your stats to see if you’re moving in the right direction.
You'll thank us later
Prepare a social calendar!
Its so easy to get wrapped up and spending hours and hours on producing posts. Try to dedicate an entire day with the single aim of producing a social calendar. That way you can automate your process and save yourself a lot of time.